Eileen Honey Strauss
Digital Copywriter
Welcome
My name is Eileen, and I've been a journalist, editor, and digital copywriter for over 15 years, working in the fashion retail industry as a Copywriter and Creative Director, and in the magazine business as an Editor. 🌸
Leaving the corporate world behind, I ventured out on my own in 2020, working as a freelance copywriter on the Upwork platform, and eventually creating this website, The Philly Edit, to help business owners and marketers with too much on their plates to create persuasive, dynamic content that builds customer trust and loyalty, boosts engagements, and increases conversions.
My super power is, without a doubt, advertorials and blog articles, but I am a strong believer in consistency, so most of my clients also hire me to write their landing pages, newsletters, product descriptions, email campaigns, press releases, and social media content.
In five years, I have had the pleasure of helping hundreds of clients in the restaurant, hospitality, beauty, medical aesthetics, plastic surgery, fashion, interior design, and ecommerce industries completed thousands of projects, and become one of the few TOP-RATED PLUS US-based writers on Upwork with a long list of testimonials and 5-star reviews.
I invite you to browse through my collection of links to my published content and see if my style matches your brand's vibe. This is just a small sampling from my massive portfolio, so please feel free to ask for more specific content that serves your niche and checks off every box on your wishlist!
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I would love to work with you! 🌸
Best,
Eileen
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FOOD & HOSPITALITY
Marketing Playbook
Slogans and Ad Campaigns for Restaurants
Scripts
MARKETING
Leveraging this effective marketing tool to convert views into dollars
Expanding customer reach, creating engaging content, and increasing brand awareness
Appetizing vehicle for promoting food and welcoming vibes
FASHION
Ruling the Runway: Brave, Formula-
BEAUTY
Japanese secrets for translucent, flawless, and younger-looking skin
Cosmetic Peels for Younger-Looking, Rejuvenated Skin​
Japanese Art of Embracing the Perfectly Imperfect
Understanding, Preventing and Treating Discoloured Skin Caused by Hyper-Pigmentation
How music, mindfulness, and meditation can relieve stress, add balance, and improve your life
Clients
Sustainable, Gender-Neutral Furniture, Toys, and Accessories for Kids
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Eileen Honey Strauss
After building a solid foundation as a journalist, I have been creating advertising content for the print, broadcast, and digital media for over 20 years. This unique combination of creative storytelling and editorial precision has helped me develop a unique and conversational voice that speaks to the target audiences of today's lifestyle brands.
In this highly competitive digital world, brands need original content that can break through the noise. Creating copy that people want to read (and Google wants to rank) cannot be achieved with even the most inventive AI tools or the most advanced robotic technology. It takes true creativity that can only be born inside the minds of great writers with human compassion and creativity souls.
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I started the Philly Edit to encourage clients and consumers to remember that people speaking to people is the only real way to communicate with each other honestly, genuinely, and transparently.
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Since earning a BS in Broadcasting from Arizona State University, I have had the opportunity to work with some of the most exciting, innovative, and sustainably-minded brands in the world. With clients across the globe, from Tel Aviv to Tokyo, Sydney to Settle, and even in my backyard, the city of Philadelphia, I created The Philly Edit to bring a unique approach to content creation that speaks in the language your prospective clients understand.
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If you're ready to start creating content that not only engages with your audience and ranks high on search engines, but converts, let's talk.
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All the best,
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Eileen
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